“Step Into the Scene. Become the Star.”
The customer enters HDFC AI Movieverse, selects an approved cinematic scene, records a short guided performance and receives a personalised AI‑generated movie sequence starring them.
From first glance at the installation to joining India's Biggest AI Cast — every scene in the reel, in order. Jump to any stage below.
Each scene shows exactly what the customer sees, what they do, and what the system does behind the curtain.
Phase by phase, with the approximate time each interaction takes.
| Phase | Customer touchpoint | Approx. interaction |
|---|---|---|
| Attraction | Display, samples and host invitation | 30–60 seconds |
| Onboarding | Language, mobile verification and consent | 1–2 minutes |
| Selection | Scene, role, dialogue and ending | 1 minute |
| Capture | Guided performance and quality check | 1–2 minutes |
| Generation | Interactive waiting experience | Subject to API testing |
| Premiere | Red‑carpet reveal and reaction | 1 minute |
| Delivery | QR/WhatsApp content package | 30 seconds |
| Conversion | Optional HDFC product pathway | Customer‑controlled |
The same story, delivered end‑to‑end through a phone.
| Phase | Customer touchpoint |
|---|---|
| Discovery | Advertisement, influencer content, QR or referral |
| Entry | Campaign microsite |
| Verification | Mobile OTP and consent |
| Selection | Scene, role and language |
| Capture | Guided mobile‑camera performance |
| Generation | Queue screen with status updates |
| Delivery | WhatsApp/SMS notification |
| Viewing | Mobile premiere |
| Sharing | Reel, poster and referral link |
| Product discovery | Optional HDFC pathway |
| National layer | India's Biggest AI Cast dashboard |
What the platform collects, and how the campaign is measured — nothing more than the minimum required.
Only the minimum required information should be collected.
How HDFC Bank measures the campaign.
Raw facial and voice captures should follow a separately approved retention and deletion policy.
A customer discovers Movieverse, provides consent, selects a cinematic world, records a guided performance, becomes the star of an AI‑generated movie scene, premieres it, receives and shares the content, explores a relevant HDFC Bank pathway and joins India's Biggest AI Cast.